I’m working on a piece for a few days, and it’s still not ready. Usually, I give up after a few tries, but this one is getting out really well. It’s a typography-related thing, so don’t miss out. Our favourite typography blog iLT inspired it and I almost finished it. Such a great feeling, the almost finished state: all the hard work is done, you fine tune, trying to perfect it, and soon you’ll get it out on the world.
Meanwhile, a few of typography’s friends started some sort of a thread: expressive words. The idea is to take a few words and use typography to express their meaning, without changing the letterforms. Check out these great exercises by Karly Barret, then Matt Jewel’s response and yet another one from Geof.
Now it’s my turn. I would like to say that I limited myself to Helvetica. I wanted to really stretch this to its limits. Maybe there’s someone to take the challenge?
I really liked “bloom” in all of the above. And I couldn’t do it. I was thinking to giving the impression of a flower; in the end, it really feels like a fountain to me, due to the lowercase m.

The next word I want to show to you is magic. I really can’t think of another more pleasant way to write this than Karly’s piece. But I did try, this one is a real challenge. At first, I wanted to emulate a magic number, and I ended up with the big m functioning like two cabins… abracadabra and the letters a and g get transformed into i and c. Do you perceive it as such? Maybe the other one is better, more subtle.

My take on jump is a bit boring. It’s close to what Matt did, but mine is horizontal.

The first word that I actually designed was lost. I wanted to end with it because I think it’s better than the others. The letter s is lost to the other three, being placed in another space. After a good night’s sleep, I realized that this idea would go so much better for a word like hidden. Although lost could mean hidden, it’s a bit of a stretch. So, I think of my lost as being more abstract :)


In the end, I decided I should get a totally random word. I remembered thefreedictionary.com has a Word of the day feature. Yesterday’s word turned out to be walloping. As a noun, it means “A sound thrashing or defeat.” I instantly saw the picture in my head, and here’s the result:

Please comment away! Any feedback is most welcomed.